Pokémon Go, Go! No 7

A famous columnist told an anecdote recently about the famous engineers of Nokia years ago. The seminar guy was asking a hall packed of them about Tamagotschi. According to the story, no one in the audience knew about Tamagotschi. So what?

What we should learn about this story is the big WHY we use technology and get attached to the new gadgets. The engineers were interested in the tech features as such, not as the entertaining or useful reasons to have them.

That’s why it is so difficult to invite a ‘Pokémon Go game’ or ‘Tamagotschi’ or ‘iPhone’, because you never know what the true audience will attach to. The technology behind can be as simple as …



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